I teach AI Strategy (MBA), NFTs, Web3, Metaverse (MBA) and Machine Learning, Causality, and Management (PhD) at INSEAD. My research is focused on data-driven digital platform design. I led ML projects at QuantCo, helping the company grow from pre-incorporation to 100+ employees, and worked in Tokyo, Japan and the US. I grew up around Washington, DC and Geneva.
Research
Artificially Intelligent Marketplaces (with Ruiqi Lin)
NFT Marketplace Design and Market Intelligence
Should Firms Promote Public Health to their Customers? Evidence of Economic Impact from a Natural Experiment in Ridesharing During the Covid-19 Pandemic (with Vivek Choudhary, Zhaoyan Liu, Selim Turki, Olesya Borzdyko, Abderrahmane Boutaib)
Scaling Human Effort in Idea Screening and Content Evaluation (with Artem Timoshenko, Cathy Yang)
Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests, RAND Journal of Economics (2020) [web appendix] [publisher version]
Teaching
Future of Digital: NFTs, Web3, Metaverse (MBA 2022-)
Artificial Intelligence Strategy (MBA 2018-)
Machine Learning, Causality, and Management (PhD 2019-)
Machine Learning in Marketing Science (MiM 2020-)
Demystifying AI in the Food Industry (ExecEd 2020)
AI Strategy for the CMO (ExecEd 2019)
Cases
ObEN PAI: Building a World of Personal AI Avatars (with Peter Zemsky, Lisa Duke), INSEAD Case (2020)
Preferred Networks: A Deep Learning Startup Powers the Internet of Things (with Theodoros Evgeniou, Nancy Brandwein), INSEAD Case (2019)
Zalora: Data-Driven Pricing (with Sunil Gupta, Srinivas Reddy), Harvard Business School Case (2018)
Other Publications
Making Sense of the NFT Marketplace (with Peter C. Evans), Harvard Business Review (2021)