Pavel [Pavél] Kireyev

Assistant Professor of Marketing | INSEAD

I teach AI Strategy (MBA), NFTs, Web3, Metaverse (MBA) and Machine Learning, Causality, and Management (PhD) at INSEAD. My research is focused on data-driven digital platform design. I led ML projects at QuantCo, helping the company grow from pre-incorporation to 100+ employees, and worked in Tokyo, Japan and the US. I grew up around Washington, DC and Geneva.


Future of Digital: NFTs, Web3, Metaverse (MBA)

Artificial Intelligence Strategy (MBA)

Machine Learning, Causality, and Management (PhD)

Machine Learning in Marketing Science (MiM)

Demystifying AI in the Food Industry (ExecEd)

AI Strategy for the CMO (ExecEd)


Sorare: Bringing Fantasy Sports into the Metaverse with NFTs and Blockchain Technology (with Aly Madhavji, Nancy Brandwein), INSEAD Case (2022)

ObEN PAI: Building a World of Personal AI Avatars  (with Peter Zemsky, Lisa Duke), INSEAD Case (2020)

Preferred Networks: A Deep Learning Startup Powers the Internet of Things (with Theodoros Evgeniou, Nancy Brandwein), INSEAD Case (2019)

Zalora: Data-Driven Pricing (with Sunil Gupta, Srinivas Reddy), Harvard Business School Case (2018)

Other Publications

Making Sense of the NFT Marketplace (with Peter C. Evans), Harvard Business Review (2021)