Pavel [Pavél] Kireyev

Assistant Professor of Marketing | INSEAD

I teach AI Strategy (MBA), NFTs, Web3, Metaverse (MBA) and Machine Learning, Causality, and Management (PhD) at INSEAD. My research is focused on data-driven digital platform design. I led ML projects at QuantCo, helping the company grow from pre-incorporation to 100+ employees, and worked in Tokyo, Japan and the US. I grew up around Washington, DC and Geneva.


Future of Digital: NFTs, Web3, Metaverse (MBA 2022-)

Artificial Intelligence Strategy (MBA 2018-)

Machine Learning, Causality, and Management (PhD 2019-)

Machine Learning in Marketing Science (MiM 2020-)

Demystifying AI in the Food Industry (ExecEd 2020)

AI Strategy for the CMO (ExecEd 2019)


Sorare: Bringing Fantasy Sports into the Metaverse with NFTs and Blockchain Technology (with Aly Madhavji, Nancy Brandwein), INSEAD Case (2022)

ObEN PAI: Building a World of Personal AI Avatars  (with Peter Zemsky, Lisa Duke), INSEAD Case (2020)

Preferred Networks: A Deep Learning Startup Powers the Internet of Things (with Theodoros Evgeniou, Nancy Brandwein), INSEAD Case (2019)

Zalora: Data-Driven Pricing (with Sunil Gupta, Srinivas Reddy), Harvard Business School Case (2018)

Other Publications

Making Sense of the NFT Marketplace (with Peter C. Evans), Harvard Business Review (2021)